Blog tagged as Customer Experience

How SAP plans to win the CX game

11.06.23 5:52 PM - By Thomas Wieberneit - Comment(s)

The News

A lot is going on in the SAPverse during October and the early days of November 2023. First, SAP conducted its CXLive event with CX-related announcements, then the company reported good Q3/2023 figures, a new version of its CX software that includes new generative AI capabilit...

SugarCRM explains how the third wave of CRM adds value

10.19.23 3:19 PM - By Thomas Wieberneit - Comment(s)

The news

On October 4 and 5, 2023, SugarCRM held its Connected event followed by an analyst summit in London. The first day – Connected – was targeted mostly at customers while the second day focused on analysts. 

The event started off with an intense speech by Katherine Grainger, DBE, a Bri...

How a company matured with a little help of Zoho

06.06.23 5:41 PM - By Thomas Wieberneit - Comment(s)

Early May, technology vendor Zoho conducted its annual signature event Zoholics in Austin, TX. During this event, Marshall Lager and I had the opportunity to have a conversation with Jason Yoffy, director of engineering at RJG, a training and technology company that on one hand t...

Value, not greed! How a business software vendor translates SMB success into the enterprise

05.31.23 3:22 PM - By Thomas Wieberneit - Comment(s)

Zoho is well known as a vendor for business applications geared towards SMBs. As many other companies do, Zoho wants to support the upper mid-market and enterprises, too. After all, successful SMBs may grow into become enterprises and that might attract other enterprises. So, there are a good number...

Zoho - How a technology company reimagines business software

05.11.23 10:02 PM - By Thomas Wieberneit - Comment(s)

The News 

On May 4, 2023, Zoho held its Zoholics conference in Austin, TX which included a media and analyst track in addition to the customer track. After all, Zoholics is a customer event. During this event, about 80 participants of the former track had ample opportunity to learn about and dis...

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