Blog tagged as Customer Experience

Beyond the Call Center: Unifying CX, One Definition at a Time (Finally!)

09.03.25 5:59 PM - By Thomas Wieberneit - Comment(s)

Beginning of September 2025, the CRM Magazine published its 2025 CRM Industry Leader Awards on Destination CRM. This year, the awards nominate five outstanding companies across eleven categories. As in recent years, CRM Magazine asked some renowned analysts to chose Industry Leaders for 2025 using a...

Beyond the Box: How Moving Companies Fail at Customer Experience

08.08.25 10:32 AM - By Thomas Wieberneit - Comment(s)

The other day, I got robbed.

Not literally, but figuratively.

Now, you might wonder what this has to do with the main theme of this blog, which is about CRM and customer experience. It has, believe me.

Some of you might know that I just relocated from the Seattle area to the Charleston area, so pretty ...

Microsoft Layoffs: Profits, CEOs, and a Culture of Fear?

08.01.25 4:25 PM - By Thomas Wieberneit - Comment(s)

This will be a rant, but a rant with roots in the belief that employee experience fosters customer experience.

As it should be well-known by now, Microsoft fired around 9,000 employees in July, after doing some smaller layoff rounds already in 2025, totaling more than 15,000 employees according to th...

Does Creatio create a new future for enterprise software?

05.16.25 5:46 PM - By Thomas Wieberneit - Comment(s)

The news

I had the pleasure of spending two days at the Creatio NoCode Days in the Ritz-Carlton in Orlando, together with customers, partners and some fellow analysts to learn about what is new and to generally learn more about Creatio itself.

The event itself showed a very vibrant community of custom...

You think you can't achieve 100% CRM adoption? Try this!

04.04.25 10:47 AM - By Thomas Wieberneit - Comment(s)

During ZohoDay2025 I had the pleasure of having a conversation with Udit Pahwa, CIO of Blue Star Ltd. Blue Star is a nearly 80-year-old company, based in India, which is a leader in cooling solutions for both the residential and commercial market. The company offers a variety of cooling products, in...

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