As you might guess if you have read a few of my posts, I am not a person that is adverse to CRM and other customer facing technology that help improving the value created for said customer. Well, I am working in the CRM arena for more than twenty years now. A good part of what I am currently working...
Blog tagged as Customer Experience
Engagement, Experience, GDPR and Data Greed
05.23.18 10:19 AM - Comment(s)
The News
On April 17, 2018 Salesforce announced their next-generation Field Service Lightning, which shall take customer experiences to new heights. The release implements four major improvements, which are:- The ability to easily plug in an appointment management into a web site
- Simplified initiation...
CPQ delivered in Customer Experience Fashion
02.12.18 11:48 AM - Comment(s)
In all likelihood you know that CPQ stands for Configure, Price, Quote. CPQ software helps mainly B2B companies to more efficiently sell highly configurable products. As the name suggests, the software helps sales people during the three steps of configuring the product, getting and agreeing a price...
Customer Experience is a Platform Play - Always Was
02.07.18 11:37 AM - Comment(s)
The most important tool that enterprise software vendors have in their respective arsenals is their platform. While Vinnie Mirchandani rightfully states that Enterprise Software Platforms have so far underwhelmed, Denis Pombriant proclaims them the new battleground. In my opinion it is not that new ...
Now that the major waves of Dreamforce 2017 have settled, the announcements and a good part of the running commentary has been delivered, it is time for me to have a look at my pre-Dreamforce predictions.
Having been briefed before the event but unluckily not been able to attend (nor having had the t...
