Every so often a vendor conversation earns the word "useful," and this one flirts with it. On CRMKonvo #309, Pega's Matt Healy walked into a room of skeptics and, refreshingly, did not try to sell AI as pixie dust. He sold governance. Let me explain why that is the interesting part, and wh...

The Ghost of Cluetrain

In 1999, the Cluetrain Manifesto famously declared that "markets are conversations." It was an inspiring, romantic notion that promised to democratize commerce, wresting power from faceless corporate monoliths and handing it back to a sovereign consumer. Fast forward ...

TheStreet ran a piece this week arguing that, of Microsoft's two Copilot announcements, the shift to usage-based pricing matters more to investors than the DeepSeek flirtation. That read is correct. It is also the tell.

Here is what Microsoft actually did. Copilot Cowork, the agent that reaches acros...

Microsoft Build 2026 produced two announcements that, read together, describe something more interesting than the usual conference launch cadence: a plausible scenario in which enterprise AI stack decisions made in the next 12 months could become significantly harder to reverse. The operative word i...

Every single week, I sit through pitches from enterprise software vendors boasting about the next iteration of their " AI-powered sales pipeline optimization platforms". They promise to auto-magically turn cold leads into closed contracts while minimizing human intervention. That sounds gr...