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Blog tagged as Customer Experience Management

Customer Experience Management and Customer Expectations

08.10.16 12:00 AM - By Thomas Wieberneit - Comment(s)
In the past weeks I found more and more articles like  this one that talk about the importance of continually exceeding customer expectations to be able to deliver a positive customer experience. Only this way, companies get advised, will they achieve customer loyalty and advocacy. I, frankly, ...

Go Digital or Die - CRM Evolution 2016

05.27.16 5:06 PM - By Thomas Wieberneit - Comment(s)

CRM Evolution 2016 - Conference at a Glance

CRM Evolution 2016 revolved around two main topics
  • customer experience, customer engagement
  • digital transformation
As part of these three main topics many speakers were about how to get there, which includes thinking and talking about machine learning, pred...

Measure Customer Experience - But Don't Over-Engineer

05.06.16 4:27 PM - By Thomas Wieberneit - Comment(s)
You have determined for your SME business that you want to improve your customers' experience.But you do not know how to measure it. And you want tangible results fast. And you want to contain the risk.  After all there is nothing more risky than a big venture that promises results only i...

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