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Blog tagged as Customer Engagement

A Bank Tale of Mystery and Imagination

07.11.16 3:12 PM - By Thomas Wieberneit - Comment(s)
After some investigation into SME CRM Nimble and Freshsales and travel management software traform today is the day of a reflection on customer orientation in one of the industries that managed to become almost indispensable in our lives. Banks. So let me tell you

A Bank Tale of Mystery and Imaginat...

Fresh wind in the SME CRM Market with Freshsales?

07.06.16 7:22 PM - By Thomas Wieberneit - Comment(s)
It appears to be demo week for me. After Jon Ferrara gave me a deep dive into the leading social sales application Nimble and I got a dive into the new travel management solution Traform by my old friend Balamurugan Kalia, Sreelesh Pillai introduced me to Freshsales. Freshsales is the new socia...

Bots can kill Customer Experience

05.23.16 11:27 AM - By Thomas Wieberneit - Comment(s)
Bots are all the rage currently. By the looks of it they are at the peak of the hype cycle. We will see their deep fall into the trough of disillusionment soon. After all the well-known examples based on the Facebook messenger are somewhat underwhelming, to formulate it carefully. There is not much ...

Value, Relevance, Convenience - The Future of Retail

05.16.16 6:23 PM - By Thomas Wieberneit - Comment(s)
the Future of Retail is, well, interesting. Retailers today face an increasingly fierce competition. This competition is both, between brick-and-mortar retailers as well as between online-retailers and brick-and-mortar. Amazon, for example, is eating an increasing share of department stores’ lunch. ...

Measure Customer Experience - But Don't Over-Engineer

05.06.16 4:27 PM - By Thomas Wieberneit - Comment(s)
You have determined for your SME business that you want to improve your customers' experience.But you do not know how to measure it. And you want tangible results fast. And you want to contain the risk.  After all there is nothing more risky than a big venture that promises results only i...

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