Blog tagged as Customer Engagement

At the end of a year and the beginning of the following year all kinds of research organizations and pundits make their predictions. So could I but then, this year I choose to have a look at some predictions and comment on them. After all, there are predictions for all sorts of areas, including CX. ...

The CRM Playaz asked me about my take on CRM for 2023. Of course, I happily supplied an answer …

So, here we are. CRM in terms of concept and software is quite mature, after all it is around for quite some time. It went through some iterations and spun out into other areas, being more trans...

It is time for a stake in the ground again.

Of late, every vendor who used to play in the CRM arena positions itself as a „customer experience“ player and claims that its software “delivers customer experiences”. This is quite a claim. It also raises a lot of important questions.

What is “customer exp...

Schools, universities and other educational institutions have one challenge in common. They need to constantly communicate with their students and often the parents as well.

Obviously, the students and their parents are different generations; and guess what, that means they have different communicati...

Data breaches, ransomware, stolen identities, collecting of data for no benefit of the customer, are only some of the things that we do see every day. There does not seem to be any privacy anymore. This makes privacy and data protection hot topics not only for customers, but also for software vendor...