In the past few years, I have written about CDPs, what they are and what their value is – or rather can be. My definition of a CDP that I laid out in one of my column articles on CustomerThink is:
A Customer Data Platform is a software that creates persistent, unified customer records that enable bus...
Everyone (and their dog) tells you that you need a 360-degree view on your customer, right?
According to Techtarget, the “360-degree customer view is the idea, sometimes considered unattainable, that companies can get a complete view of customers by aggregating data from the various touch points that...
#CRMKonvos #17 - The dark side of the Cloud - danger, hope, liability, subscription, privacy ... are they all gone? Quo vadis on premise and managed services? We are looking at the dark side of the cloud, its effects, chances and possibilities.
We are also analysing the acquisition of Emarsys by SAP,...
During this episode we talked with Mitch Lieberman who has quite some experience in the CRM industry, on the vendor- and analyst side. He was with Epiphany, Sugar, and with G2, to name but a few.
He has the insight and the sharp mind that makes this conversation particularly interesting, without me...
