Blog by Thomas Wieberneit

The digital marketing landscape is undergoing a massive tectonic shift. Since the ascent of Google, search engine optimization was the undisputed king of visibility. The industry grew into an eighty-billion-dollar behemoth built entirely on gaming Google search results. Marketers optimized keywords,...

We have been lying to ourselves since, well, basically since forever. We placed customer support agents into a padded room called the "contact center," handed them a ticketing system, and told them to keep the angry people away from the rest of the business. We tracked average handle times...

The enterprise software market is currently intoxicated by a brand-new buzzword cocktail. If you walk the halls of any major European tech conference today, you will inevitably be assaulted by phrases like "data sovereignty" and "sovereign cloud." Software vendors are practically...

The e-commerce industry has been pushing the exact same shopping cart down the exact same digital aisle for the better part of two decades. We have endlessly debated the optimal color for a checkout button. We have deployed massive Customer Data Platforms (to track users across the web. We have impl...

As enterprises scramble to deploy AI, the Great AI Debate’s eighth installment reveals a widening gap between what vendors are selling and what actually works at scale. Dr. Michael Wu and Jon Reed spent this episode cutting through the hype around language models, domain expertise, and the fina...