Thomas Wieberneit

Blog by Thomas Wieberneit

SAP to acquire Emarsys in an aggressive move

10.06.20 4:32 AM - By Thomas Wieberneit - Comment(s)

The News

On October 1st, 2020 SAP announced its intent to acquire Emarsys, a leader in the personalization area and omnichannel customer engagement management specialist. The transaction is expected to be completed in Q2/2020 and still subject to regulatory approval. The purchasing price is not discl...

CRMKonvos - Mitch Lieberman on CX, CDP and Conversational Excellence beyondCXM

10.03.20 9:17 AM - By Thomas Wieberneit - Comment(s)

During this episode we talked with Mitch Lieberman who has quite some experience in the CRM industry, on the vendor- and analyst side. He was with Epiphany, Sugar, and with G2, to name but a few.
He has the insight and the sharp mind that makes this conversation particularly interesting, without me...

SAP CX - A Deep Look into the Glass Ball

09.27.20 3:38 AM - By Thomas Wieberneit - Comment(s)
Earlier this year, a few days after attending SAP Sapphire reimagined, I asked Quo Vadis, SAP. At that time industry legend Bob Stutz led the CX group already for 8 months, with Esteban Kolsky being his chief of strategy. At this event there was hardly any mention of SAP CX. This is in spite of the ...

CRMKonvos - beyondCXM: How to turn customers and employees into raving fans

09.25.20 10:07 AM - By Thomas Wieberneit - Comment(s)

#BeyondCXM. To turn customers and employees into fans as a possibiility to achieve sustainable business is what Ralf Korb and Thomas Wieberneit as hosts discussed with Dr. Winfried Felser and Marc Schmid, CEO of Novadoo.

Sometimes the magic of customer experience if found beyond normal processes and ...

CRMKonvos - The value of Tiktok for Oracle and the route beyond CXM

09.21.20 2:04 AM - By Thomas Wieberneit - Comment(s)
In this episode we had the pleasure to talk with fellow long time analyst, influencer and CRM industry observer Marshall Lager about what value TikTok could bring to Oracle - if any - and continued from there to experiences and experience management upto raising the question about what lie...

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