Freshworks has is now officially a fresh (sorry, I really couldn't resist this pun) member of the club of platform players. The company introduced its own flavour of CRM and a platform that they build upon. What is next? Lot's of ground to cover. A CRKKonvo with Prakash Ramamurthy, Chief Product Off...
Blog by Thomas Wieberneit
CRMKonvo - Freshworks on Platform, CRM and useful AI
11.21.20 9:35 AM - Comment(s)
CRMKonvos - Someone who went out excitedly to find Customer Experience
11.15.20 8:12 AM - Comment(s)
In this episode we welcomed Lars Brodersen, author, publisher, and long time CRM expert.
Lars is the author of the customer manifesto, which he wrote as a reaction to a series of pretty unsettling customer experiences, starting from soured milk in his Latte Macchiato followed by an I don't care attit...
Freshworks officially cool now in the club of platform vendors
11.10.20 10:12 AM - Comment(s)
A few days ago, together with a group of fellow analysts, I was invited to attend the 2020 Freshworks analyst days that covered a lot of ground from corporate vision through strategy and of course, some announcements for the Freshworks Refresh 2020 Global Virtual Conference. These announcements came...
CRMKonvos - Raj Balasundaram on AI in Marketing and more
11.06.20 1:04 PM - Comment(s)
It was a Tuesday again. This time Ralf Korb and I greeted Raj Balasundaram, Senior Vice President of AI at Emarsys as our guest - and had a second one, but more on this special appearance below.
Of course we were interested in both sides, Emarsys, the marketing automation company ...
CRMKonvos - Latin American expert insights: How different is this market?
11.02.20 9:11 AM - Comment(s)
Ralf Korb and I had a special guest in Jesus Hoyos, long time CRM practitioner and analyst who works from Mexico and Florida. Jesus concentrates on the Latin American and North American markets.
Apart from being a genuinely great person, he had a lot of interesting topics to cover, starting...
