Blog by Thomas Wieberneit

SAP Sapphire 2026 was a major platform announcement, a competitive shot at ServiceNow, a coherent acquisition story across Reltio, Dremio and Prior Labs. It featured an Anthropic partnership that puts Claude at the center of the SAP Business AI Platform. For anyone who cares about customer experienc...

We have reached a point in the hype cycle where "AI" is being sprinkled on enterprise software like a seasoning on a cheap steak: it masks the poor quality of the underlying meat but doesn't make it more nutritious. In the latest CRMKonvo, Bhawani Shankar and the CRMKonvo team tore into th...

The AI Content Trap: Multiplying Mediocrity at Scale

Marketing has always suffered from a volume addiction; however, the advent of generative AI has turned a bad habit into a terminal condition. In the recent discussion with Volker Hildebrand in our CRMKonvo, we explored the uncomfortable reality tha...

On May 4, 2026, SAP announced two acquisitions in the same breath: Dremio, an Apache Iceberg-native agentic data lakehouse, and Prior Labs, a pioneer of Tabular Foundation Models. Neither acquisition is exotic. Together, they are contributing to the most coherent enterprise AI platform strategy any ...

The most consequential enterprise AI governance document published this year arrived in late April with surprisingly little fanfare. SAP's updated API Policy, version 4/2026, is a short document in plain English. The clause that is most interesting is Section 2.2.2. It restricts how autonomous and g...