Thomas Wieberneit

Blog by Thomas Wieberneit

AI killed the Platform Star - or didn't it?

04.18.25 6:21 PM - By Thomas Wieberneit - Comment(s)

Do you remember the uproar that Microsoft CEO Satya Nadella recently created about the death of SaaS? Although this is obviously some hyperbolic BS, there is a grain of truth in there.

Not the death of a business model, but something that is hidden somewhat deeper. It is about the eternal struggle be...

Nimble goes Marketing

04.07.25 11:00 AM - By Thomas Wieberneit - Comment(s)

The news

On April 3, 2025, Nimble introduced e-mail marketing capabilities including a template editor to power scalable campaigns and outreach. This new capability empowers businesses to send unlimited, HTML-powered, and trackable emails, enabling large-scale outreach. This can be used e.g., for new...

You think you can't achieve 100% CRM adoption? Try this!

04.04.25 10:47 AM - By Thomas Wieberneit - Comment(s)

During ZohoDay2025 I had the pleasure of having a conversation with Udit Pahwa, CIO of Blue Star Ltd. Blue Star is a nearly 80-year-old company, based in India, which is a leader in cooling solutions for both the residential and commercial market. The company offers a variety of cooling products, in...

LLM Showdown: Comparing ChatGPT, Gemini, and Grok for Automated News Research

03.12.25 8:22 PM - By Thomas Wieberneit - Comment(s)

The analyst’s day is full of research. Now, this is the age of AI and AI is here to help, isn’t it? As everyone is talking about copilots and AI agents, why not using the tools at hand to do a little research on research.

NB., no one really has a good definition of an AI agent, so this might become a...

How to Get From Excel-Mania to Enterprise Reporting

02.24.25 6:12 PM - By Thomas Wieberneit - Comment(s)

ZohoDay 2025 offered the possibility for some good conversations with Zoho enterprise customers about their journey with Zoho. Another in-depth conversation I had during this event was with Adrian Castellanos of Selectra.

Selectra is a French company that was founded in 2007. It specializes in helpin...

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