Blog categorized as Blog

Back in March Wim Rampen posted a very readable article titled Value is Always Co-Created In Use. I must say that I agree with the main thought of value not being created by the companies that deliver a service or product  – but by the customer when using them. But then I regard a (business) wo...

Some time ago my wife Nicole posted a small series of blogs about the topic of Loyalty on ciber.com. In these readable blogs she identified and summarised three main strategies of acquiring loyal customers, which are

• Every day low price
• Classic loyalty programs that base upon cash-back options or...

A while ago I blogged about threats and solutions in the retail industry that have their origin in rise of social media; with this post I would like to continue on this topic, focusing on possible solutions for retail companies. This blog also ties in to a recent article by Mark Tamis on Social CRM ...

Today I’d like to present some musings about the klout score. Now, mine is not particularly high – actually it is pretty low – as you can see below; but the curve is interesting, if set into a context. So far I only followed my klout score pretty idly, till I started to do some minor experiments on ...

Brick-and-mortar retail businesses face a combination of ever-increasing customer expectations, customers being “educated” to expect and receive promotions, and of course an ever increasing competition in the market place for their customers’ share of mind and share of wallet. On top of all this the...