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Why you don't want a 360-degree on the customer

02.04.21 12:46 PM - By Thomas Wieberneit - Comment(s)

Everyone (and their dog) tells you that you need a 360-degree view on your customer, right?

According to Techtarget, the “360-degree customer view is the idea, sometimes considered unattainable, that companies can get a complete view of customers by aggregating data from the various touch points that...

How to make Salesforce AppExchange meet its potential

02.02.21 2:52 PM - By Thomas Wieberneit - Comment(s)

For a few months now I have the pleasure of frequently interacting with Richard Rosen of Fastcall, a company that exclusively focuses on extending Salesforce with CTI software. Rich is a firm advocate of focusing on one ecosystem and to not serving multiple ones. As such he is a friend of Salesforce...

Customer Service - its Future and the role of Emotions

01.30.21 1:54 PM - By Thomas Wieberneit - Comment(s)

Customer Service is changing fast, but is it all for the better? Which changes did the pandemic drive? Does messaging have a value, and if so which? How about the role of agents? What changed for them? Will they see an improvement in their jobs?

The CRMKonvos team had the pleasure of a good discussio...

How to choose the right solution - a Salesforce example

01.29.21 11:06 AM - By Thomas Wieberneit - Comment(s)

In my recent article on how to improve collaboration with Fastcall CTI I summarized a number of requirements that need to be fulfilled by a solution. A good vendor needs to fulfil at least this set of requirements.

·  First and foremost: The software needs to do the job of making life for the em...

How to get CRM for small businesses right

01.22.21 4:30 PM - By Thomas Wieberneit - Comment(s)

There is one scary fact in the CRM world. Out of roughly 25 million businesses, only 1 percent has a CRM system. Imagine this! It is a huge waste on one side and a tremendous opportunity on the other side. If vendors find the way into the future of CRM. Nimble seems to have found a way.

The CRMKonvos...

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