Everybody is talking of "creating customer experiences" - even I, although I am convinced that any experienced is created by the person on the receiving side of an engagement.
But then, how to formulate this in only a few words?
Nevertheless, when it comes to engaging with customers or...
It is the end of 2021 and I do not have anything better in mind than writing a last post for the year. So let's do it.
There have been some terms that were used more than others with some of them actually being quite hyped. Some of them for the right reasons, some of them for the wrong ones.
My f...
Amazon is surely an example for a company that has the reputation for good CX. Where does it come from? After all, the site is ugly. Too much advertisement, too. But then Amazon has outstanding supply chain and logistics.
Customers like having alternatives even when they buy habitually. Amazon was go...
It is this time of the year and I want to extend a heart-felt Thank You! to all my readers who honour me by investing your time into reading my posts, sharing and commenting on them.
Thank You!
Below is the list of the top 10 posts read by you in 2021
#10: How to avoid the looming CRM crisis
#9:...
The word is that it takes two to Tango. It turns out that sometimes it needs three! I will not spoil the excitement by naming who they are, though.
Why do we have silos in enterprise software? How to remove them? Do they even need to be removed? Does throwing more software at a software problem help?...
