The News

Freshworks on 29/08/2017 announced that it acquired Zarget, a conversion rate optimization software startup. With this being the ninth acquisition in about two years Freshworks is continuing to augment its development by adding missing functionality from outside while adding talent to the te...

On July 27, 2017 Salesforce announced the availability of an update to their customer service platform Service Cloud. According to Keith Pearce, VP Marketing, Service Cloud, differentiation in customer service is no more a topic within industries, but across industries. Today, customer service in co...

A few days ago Freshworks announced the acquisition of startup Joe Hukum, making it its eighth acquisition. Joe Hukum builds a chatbot platform that enables companies to quickly build their own chatbots for sales-, service-, or marketing purposes. In contrast to the technologies built by Frilp (acqu...

MS Inspire, the annual Microsoft partner event, has just ended, wrapping up a flurry of news and announcements from Microsoft and its channel partners. Most announcements were interesting; some more than others, especially when considering these items together. I’ve been following Nimble CRM and its...

On July 12, 2017 Salesforce announced its new, Einstein-enhanced version of Field Service. This release brings mainly three innovations to the already strong Service Cloud, which is the leading Customer Service solution according to Gartner Group. Here the complete wording of the press release, in c...