Blog categorized as Analysis

Salesforce News on different Topics - But Hey, are they really different?

11.14.19 11:24 AM - By Thomas Wieberneit - Comment(s)

The News

In the past month, Salesforce made announcements around some interesting topics. First, beginning of October, the company introduced Einstein’s Guide to AI Use Cases, a web tool that is targeted at helping businesses identify viable use cases and provide some information about what it takes...

Is SAP serious about CX? You bet, and here's why

10.23.19 6:55 AM - By Thomas Wieberneit - Comment(s)

The News

SAP flexes its muscles. Bob Stutz returns to SAP as the new president of the CX group. In this role he becomes the successor of Alex Atzberger who held this role since January 2018, himself succeeding Carsten Thoma. In his new role Bob will report directly to Co-CEO Jennifer Morgan.

The Big...

S/4 vs. C/4 - Is SAP finally getting CRM right?

10.13.19 12:04 AM - By Thomas Wieberneit - Comment(s)
It has been a while since I last mused about things S/4HANA and C/4HANA (or Customer Experience Suite) at SAP. So, it is time to have a look at what happened since. Last year I concluded that “the differentiation between the old world transactional systems and the systems of engagement is more and m...

Salesforce Einstein Search - The Formula for Customer Success?

09.25.19 8:03 AM - By Thomas Wieberneit - Comment(s)

The News

Last week Salesforce announced Einstein Search, an enhancement of the search mechanisms that are already available in its applications. As usual you can read the announcement online or below. Salesforce wants to release three main issues with Einstein Search:    
  • The diverse inter...

SugarCRM - A Vendor getting its mojo back?

09.21.19 8:54 AM - By Thomas Wieberneit - Comment(s)
Anno Domini 2019 SugarCRM seems to be on its way to getting its mojo back. I remember Sugar as a well renowned brand in the sales force automation arena with roots in the open source community. If memory serves right, the company lost a lot of momentum when switching from a freemium model to a paid ...

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