Last week Freshdesk announced the acquisition of Bengaluru based SaaS data integration company Pipemonk, the seventh acquisition since mid of 2015. Pipemonk has been launched in 2014 and since has implemented integrations between many leading e-commerce-, accounting-, CRM-, Marketing-, and Billing applications, including Amazon, Shopify, Salesforce, Zoho, Hubspot, Mailchimp, and Stripe. So far Freshdesk was not on their list. Pipemonk’s promise and objective is to deliver easy-to-setup, pre-built bi-directional integrations between SaaS applications. On their web site they reported to have more than 2,000 customers acquired in the short life span, with a seed capital of only 2 million dollar. So one can say that they delivered successfully. Freshdesk itself has its roots in customer service and since increased its portfolio to include help desk (hotline), a sales application (Freshsales), chat (Freshchat) and social testimonials using acquisitions and own developments.

My Take

I think that this was an important step for Freshdesk. It enables Freshdesk to easily expand its reach to integrate with a raft of SaaS applications in different business domains, prebuilt or custom. Further, I was wondering for a while whether and how Freshdesk would go on integrating their own application stack, which as per my understanding so far consists of different, only lightly (if at all) integrated applications – although my understanding may be wrong. Assuming that Freshdesk intends to continue their aggressive growth trajectory with this acquisition the team also has the foundation to integrate new and newly acquired functionality fast, based upon an established architecture. Overall, congratulations to both teams!